His “Views” is having the longest consecutive run by any album in four years, since Adele’s “21” notched 10 straight weeks in 2012.
For a ninth straight week, Drake’s album “Views” (Young Money/Cash Money/Republic) has topped the Billboard chart, the longest consecutive run by any album in four years, since Adele’s “21” notched 10 straight weeks at the beginning of 2012. Yet in just those four years, the music business — and the charts — have changed significantly.
Adele’s chart victory was made entirely on the basis of sales, while Drake’s has been through streaming. Last week, just 25,000 copies of the full album of “Views” were sold in the United States, according to Nielsen. (In its own ninth week, “21” had 297,000 sales.) But songs from Drake’s album also had just under 100 million streams on services like Apple Music, Spotify and Tidal, which only began to figure into chart positions at the end of 2014. Those streams contribute to Drake’s weekly total of 111,000 album equivalent units, in Nielsen and Billboard’s new chart-speak, sending “Views” far ahead of everything else.
The pop duo Twenty One Pilots is at No. 4 with “Blurryface” (Fueled by Ramen), an album that opened at No. 1 a year ago and has remained a steady hit; recently the group released a new song, “Heathens,” as part of the soundtrack to an upcoming superhero film, “Suicide Squad.”
Rihanna is in fifth place on the album chart this week with “Anti” (Roc Nation), the “Hamilton” cast recording (Atlantic) is No. 6, and Adele’s latest, “25” (XL/Columbia), is No. 7.
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